In pursuit of P.J. Lhuillier Group of Companies' corporate value of social responsibility, Jean Henri Lhuillier, directed the establishment of Cebuana Lhuillier Foundation, Inc. (CLFI) to serve as the corporate vehicle of the company for sharing their blessings to the Filipino community.
Formerly called PJ Lhuillier Foundation, Inc., CLFI was established on December 28, 2000 as a non-stock, non-profit charitable organization and was officially rebranded in August 2013.
Known for administering poverty-alleviation measures to underserved and disadvantaged individuals and sectors nationwide, CLFI has undertaken numerous projects under four key advocacies.